IAA 2013 | Peugeot 308

On the Peugeot stand, the 308 was introduced to the public. And, based on hearing and reading all the positive comments from German journalists, the Frankfurt debut was certainly no mistake. Basically the Peugeot 308 is seen as a serious challenger to the VW Golf. We think that he design team led by Gilles Vidal has done a very nice job. Volume is very simple. Lines are clean and mastered. One can say that it looks too much like a Golf. But in this category customers want a Golf, don’t they? The use of a small steering wheel, like the 208, is a must, Gilles Vidal told us: “once you have tried this configuration of steering wheel, you don’t want to go back…”We believe him.Knowing that the Peugeot mechanicals are usually good, it will certainly be a best-seller…perhaps beating the Golf? Why not…