We left the Cactus concept car in Frankfurt with a lot of hopes and we discover the production car here in Geneva. There is no disappointment and no surprise with the result in the flesh. The Cactus production car remains simple and efficient in term of design and keeps the “courage” to be innovative this category.
The Airbump on the side are still part of the menu. We are sure it is going to be efficient in the everyday use, and we are still curious about how it will go throughout the years…
The interior still uses a “sofa” style seat on the front, even though they are still two seats.
The digital IP reminds us the history of Citroen and can feel a little bit disconcerting for some drivers.
The rear part is a little bit disappointing…rear space is not very comfortable, especially for a family.
The aesthetic of the Cactus is really treated in different way than other cars: maybe more like a product design or architectural piece.
With the Cactus, Citroen is really trying to regain its idiosyncratic image.  But in a highly competitive and rather homogenous ‘world-car’ market, is it possible to reclaim the “Frenchness” and the strong individual brand identity that Citroen once enjoyed with iconic cars like the 2CV and the lovely DS?  Perhaps more importantly will it work outside France?

GENEVA 2014 | Aygo, C1 and 108

Toyota, Citroen and Peugeot have released the replacement of the three sisters…
If the first opus was essentially three identical cars (with just small differences to provide identity), now we can talk about three quite different designs, even though the cars have been developed on the same platform.
Each car now reflects the spirit of its brand.
The Toyota Aygo has a very aggressive look, while the Citroen appears more product design oriented and the 108 more “chic”.
While the Aygo is graphically complicated and looks very sporty, the C1 is very Citroen-like, showing a friendly face using the superposition of lights similar to the C4 Picasso. The Peugeot is more into the French Chic with a simple shape, but using different color combinations for graphic effect.  Interiors emphasize the “onboard wellbeing” design philosophy.