The Koreans have made great strides in the US market, steadily increasing market share and delivering excellent quality products. Their two-pronged dual brand strategy seems to be working as they relentlessly move up market. The Hyundai Equus and Kia K900 4 door luxury sedan models are priced in the $62,000 to $67,000 range. This is pretty rarified air and it remains to be seen if this will be a step to far at this point in the brands’ development.
To add some excitement, Kia introduced the GT4 Stinger concept, a two-seat sport coupe with a somewhat retro look. The forms were smooth and without a lot of the heavy sculpturing that we have seen on many other concepts. Most striking is the front end. The grill is bold and open, with a narrow bright surround featuring a subtle version of the Kia look. More important, however, are the unique headlamps, cleverly styled into the leading edge of the front fenders. The lights themselves are made up of 6 horizontal LEDs forming a rectangular block. This breaks new ground and is like nothing we have seen before.
The bodyside has pronounced wheel arches, but remains simple and elegant. The wheels were ‘different’, but not to our taste. At the rear, the back window flows into the glossy black back panel which is contained on each side by bold ‘C’-shaped taillamps. All in all it was a very attractive concept from Kia. Let’s hope that they bring something like this into production.