NAIAS 2014 : Our American dream is back !

NaiasThe Polar Vortex that had driven freezing air to Detroit and huge swaths of the North American continent just a week before had now become a fading memory.  In contrast, journalists arriving in Detroit for the North American International Auto Show were greeted by almost balmy weather with temperatures around 4 degrees C.  They were also greeted by a rekindling of the American love affair with the automobile.  Styling and luxury were keynotes of the show with exciting coupes everywhere and very attractive compact SUV’s and crossovers for every taste and wallet.   With the economy growing, industry sales roaring back and fuel prices lower, consumer confidence is back.  The emphasis on electric propulsion and cheap transportation is gone.  Yes, customers want fuel efficiency, but they want it without any compromise to style or excitement.  And the manufacturers are ready to deliver…

stay tuned for a show review…!