Étiquette : Gilles Vidal

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IAA 2013 | Peugeot 308

On the Peugeot stand, the 308 was introduced to the public. And, based on hearing and reading all the positive comments from German journalists, the Frankfurt debut was certainly no mistake. Basically the Peugeot 308 is seen as a serious challenger to the VW Golf. We think that he design team led by Gilles Vidal has done a very nice job. Volume is very simple. Lines are clean and mastered. One can say that it looks too much like a Golf. But in this category customers want a Golf, don’t they? The use of a small steering wheel, like the 208, is a must, Gilles Vidal told us: “once you have tried this configuration of steering wheel, you don’t want to go back…”We believe him.Knowing that the Peugeot mechanicals are usually good, it will certainly be a best-seller…perhaps beating the Golf? Why not…
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Peugeot Onyx

With the Onyx, Peugeot and Gilles Vidal demonstrate a new approach in the materials use. The exterior is very radical and looks like a supercar in terms of volume. The use of of pure copper, which is going to be altered by time is efficient. The interior is bright and natural. Warm and soft, the felt is derived from traditional production techniques. Obtained from boiled wool, with interwoven fibres, this material is completely recyclable and is an excellent thermal insulator. In addition, it improves the quality of the surrounding air by dehumidifying.

The dashboard is constructed with of a new type of ‘timber’ – ‘Newspaper Wood’. Produced from used newspapers, assembled and compressed to create a new material from which the parts are made. The illusion is interesting with veins of colour evident on the surface. On closer inspection the secret is revealed with the appearance of the print type.

Not to say it is only a concept car…