GM, now fully independent of Government ownership, was generating some heat with the recent announcement of Mary Barra as the company’s first woman CEO and its success in winning both North American Car and Truck of the Year. The Corvette Stingray was voted Car of the Year and the Chevrolet display featured the new Z06 model with 625 hp ‘on tap’. There are just too many black scoops and vents all over the car for my taste, but it cannot be ignored – visually or technically.
The whole GM full size pick up truck and SUV range has been renewed for 2014. These are vital segments in the US and represent a huge commitment of resources and investment. Visually and technically these trucks are an evolutionary tour de force, joined in the market share battle by new mid-size Colorado and Canyon pickups. The contrast with Ford’s direction is striking.